Digital animation has become essential part of commercials, corporate presentations, and filmmaking. Virtually every commercial on television, and most TV shows and films, use digital animation effects. Hugely reduced start up costs have resulted in small digital animation studios cropping up all over the country, and established video shops adding animation to their palettes. This is a one-stop resources for setting up and operating an animation studio - it deals with every basic digital animation technique in step by step methods, and covers each major software package available. It is designed to be a must-have resource for one of media's fastest growing markets.
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