By data mining the Web, we refer to the application of data mining methodologies, techniques, and models to the variety of data forms, structures, and usage patterns that comprise the World Wide Web. As the subtitle indicates, we are interested in uncovering patterns and trends in the content, structure, and use of the Web. A good definition of data mining is that in Principles of Data Mining by David Hand, Heikki Mannila, and Padhraic Smyth (MIT Press, Cambridge, MA, 2001): "Data mining is the analysis of (often large) observational data sets to find unsuspected relationships and to summarize the data in novelways that are both understandable and useful to the data owner." Data Mining the Web: Uncovering Patterns in Web Content, Structure, and Usage demonstrates how to apply data mining methods and models toWeb-based data forms.
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