Monday, June 9, 2008

Designing and Engineering Time: The Psychology of Time Perception in Software

One hidden factor powerfully influences the way users react to your software, hardware, User Interfaces (UI), or web applications: how those systems utilize users' time. Now, drawing on the nearly 40 years of human computer interaction research including his own pioneering work Dr. Steven Seow presents state of the art best practices for reflecting users' subjective perceptions of time in your applications and hardware. Seow begins by introducing a simple model that explains how users perceive and expend time as they interact with technology. He offers specific guidance and recommendations related to several key aspects of time and timing including user tolerance, system responsiveness, progress indicators, completion time estimates, and more. Finally, he brings together proven techniques for impacting users' perception of time drawn from multiple disciplines and industries, ranging from psychology to retail, animal research to entertainment.

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